Using long-form content to fuel your content marketing outputs

When was the last time you sat down and wrote 10,000 words? Probably at 2am in your university library the night before a deadline. And if you’re anything like us, you were probably glad when it was all over...

Fed up with being asked: ‘When am I going to get a sale out of this blog?’ It's time to get strategic with your content marketing.

It’s every marketer’s pet peeve – justifying their outputs to the sales team, management board or Beryl on reception. And it can be a reall...

We’ve all been there. That shop with great product, beautifully-crafted interiors and slick marketing, with disengaged employees who ruin the whole experience. Or the creative agency with free fruit, a ping pong table and inspirational quotes on the walls, where bitchi...

Human beings love a good story. Heroes and villains; romance and adventure. And the thing we love even more? Sharing those stories with other people.

Stories form the basis of every culture and religion and, these days, shape every brand that graces our shopping basket....

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