Why algorithms will never beat human beings when it comes to brand design
A brand is far more than a font and a logo, but these things do matter. So, I’ve found it surprising how many ads I keep seeing for...
Stakeholders are people too: The importance of emotion in change management
I’ve recently been working on a comms and engagement strategy for a major change programme and have been a little taken aback by how much...
Five tips for creating whitepapers that convert
Using long-form content to fuel your content marketing outputs When was the last time you sat down and wrote 10,000 words? Probably at...
Content marketing or marketing content? Why it's vital you know the difference
Fed up with being asked: ‘When am I going to get a sale out of this blog?’ It's time to get strategic with your content marketing. It’s...
Using the five Ws to shape your content strategy
Most comms conundrums can be solved with the five Ws all journalists hold dear: who, what, why, where and when. And that’s absolutely...
Three top tips to build your brand from the inside out
We’ve all been there. That shop with great product, beautifully-crafted interiors and slick marketing, with disengaged employees who ruin...
Three traits of copywriters who'll make you money
Words are central to building your brand and a good copywriter can work magic. But recently, too many big brands seem to be jumping on...
