Using long-form content to fuel your content marketing outputs When was the last time you sat down and wrote 10,000 words? Probably at 2am in your university library the night before a deadline. And if you’re anything like us, you were probably glad when it was all over. But in today’s world, long-form content is essential to a sustainable content marketing strategy, and whitepapers are a brilliant place to start. Writing a lengthy, insightful document that’s relevant to your

Fed up with being asked: ‘When am I going to get a sale out of this blog?’ It's time to get strategic with your content marketing. It’s every marketer’s pet peeve – justifying their outputs to the sales team, management board or Beryl on reception. And it can be a really tough one to manage when the fruits of content marketing campaigns are often reaped six, 12 or 18 months after they’re sown. But there is a way to fine-tune your outputs so you can answer with more than an ex