Stakeholders are people too: The importance of emotion in change management
I’ve recently been working on a comms and engagement strategy for a major change programme and have been a little taken aback by how much...
Content marketing or marketing content? Why it's vital you know the difference
Fed up with being asked: ‘When am I going to get a sale out of this blog?’ It's time to get strategic with your content marketing. It’s...
Using the five Ws to shape your content strategy
Most comms conundrums can be solved with the five Ws all journalists hold dear: who, what, why, where and when. And that’s absolutely...
