Fed up with being asked: ‘When am I going to get a sale out of this blog?’ It's time to get strategic with your content marketing. It’s every marketer’s pet peeve – justifying their outputs to the sales team, management board or Beryl on reception. And it can be a really tough one to manage when the fruits of content marketing campaigns are often reaped six, 12 or 18 months after they’re sown. But there is a way to fine-tune your outputs so you can answer with more than an ex

Most comms conundrums can be solved with the five Ws all journalists hold dear: who, what, why, where and when. And that’s absolutely true when it comes to defining the best channels and content for your business. So, if you’re wondering whether you should be focusing your content marketing strategy on Facebook or throwing all your sponsored post spend behind LinkedIn, here’s how those five Ws can help you decide. WHO: Defining your target audience is something every business